What if writing is about more than the story?
Earlier this week I published a post called Your Author Brand Needs to Answer One Question. Though the title might make it sound like a piece that’s very focused on the marketing side of your writing life, it’s actually about something much more personal than that. Thinking about it now, perhaps making your marketing personal is the point.
In the post, I write about the importance of really knowing your audience – not just demographics, but psychographics. It’s infinitely more important to know what makes a reader tick from the inside out than it is to know how old she is, where she lives, or what her household income is. I also wrote about the importance of writing for yourself first and then letting what you write guide you to your “tribe,” as Seth Godin calls the group of people…
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