Keep Your Ad and Magic, Toys R Us

Gold Can Stay

There is a petition circulating on the internet asking Toys R Us CEO Antonio Urcelay to pull a recent advertisement which chronicles an outing with a group of children from the Boys and Girls Club and Big Brothers/Big Sisters.  The children were led to believe they were going on a field trip to the woods but instead were brought to Toys R Us.  There they were allowed to pick out a toy—courtesy of the company.  The children’s joy at the toy store was infectious compared to their initial reaction to the purported field trip—which was more resigned complacency if not boredom.

And therein lies the root of the petition, which accuses Toys R Us of making a mockery of environmental education and putting an unneeded if not dangerous emphasis on consumerism.

While I appreciate the passion of those who have already signed, I will not be one of them.


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